A while back I got a phone call from someone at Google Adwords offering to optimise one of my campaigns. I thought there was nothing to lose so let him go ahead and produce an optimised campaign. Time passed and he emailed me to say the optimised campaign was ready. I logged in and had a look to discover that all my negative keywords were missing which didn’t seem helpful.

I mentioned this on Twitter and got back responses from people saying similar things

Today I got a call from my optimiser that went something like this

Google: I notice you haven’t used your optimised campaign
Me: Yes, that’s because you removed all my negative keywords
Google: No – I just moved them to campaign level
Me: Nope, there is nothing there. I’m logged in now.
Google: Yes there is, just click ……oh…….(background noise)…… dial tone

Anyone had any better experience of Google optimising your campaign for you?

He did phone back 5 mins later and said we seemed to have got cut off but he had found my negative keywords and would put them in place now

Still not sure if I should actually run the campaign for a week in place of my own one!

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