Episode #73 – “Marketing Helps Me Make Decisions”

Websites and resources mentioned in the show:

BoomText Special Offer (Get a FREE 30 Day Trial and a 60 minute consultation)

Domain Typo Tool (Research common mis-typings)

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

This is an exciting week for me, and hopefully you too. Why?

When was the last time you used a Yellow Book? Personally, I can’t remember. I dusted mine off the shelf for this episode, and I’d love to know if you’re like me, using online tools to search for local suppliers, rather than books like the Yellow Pages.

The question that’s raised is all about how to spy on competitors pay per click campaigns. It is possible, and I’ve got two web resources for you, one of which is free.

Many people mistype words when they type a domain name into a browser. This is for a number of reasons that I’ll explain, some of which might be surprising to you. Fortunately, there’s an excellent free tool that will tell you what the likely mistakes are for any domain name, even one you haven’t registered yet. This is really useful because you might want to register some of those mis-spelled names and register them, in order to forward the visitor to your website.

Finally, the show wraps up with a big marketing lesson from Dell, the computer company. Dell sent me an invitation to their ’signature event’ which caught my attention, and so I’ll explain why ‘event’ based marketing is so effective for ANY business. Yes, including yours.

Let me know your opinion about the show – simply write a comment below.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #69 – “If You’re Interested in Time Travel: Meet Me Last Thursday”

Websites and resources mentioned in the show:

Infusion (Download the free guide from Infusion)

Outrageous Advertising Book (from Amazon)

The Most Successful Outrageous Salesletter (You can download it from here)

Blurb (Full Color Book Printing)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

What’s going on with taxi drivers? I was down in San Diego last weekend and on every trip I took around town, the taxi drivers decided on their own tip, by giving me back my change, LESS their tip! What’s up with that?!

This week’s ‘Ask Andrew’ question is all about web design from…a web designer. That’s okay. Many designers favor form over function, or marketing effectiveness. I’ll give my suggestions, including why you should NOT use flash in your web design if you want it to be found by the search engines.

The ‘nifty click’ resource is a company that enables you to create a bookstore quality book, with a minimum quantity of just one! Price varies according to how many you order, and the number of pages in the book.

The BIG marketing lesson comes from Jamba Juice, who have opened up a new market for themselves by offering a delivery service. Fax your order, and it can be delivered. The key lesson is widening out the way you do business.

If you’d like to share YOUR favorite little known website, simply write a comment below!

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #66 – “Global Warming: All the Cool Planets are Doing” It

Websites and resources mentioned in the show:

Infusion (Download the free guide from Infusion)

Lifehacker (Great blog for busy business owners)

TubeMogul (Free video distribution)

Traffic Geyser (Premium service video distribution)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

I start this week’s show with an amusing exchange between one of those Nigerian scammers and an Australian guy, and it all happened on Skype.

Awhile back Business Week had an issue that featured ‘the pet economy’, which, it turns out is not just big, but HUGE business, and maybe that could include you too?

This week’s question is probably on your mind too – how do you promote your site better? See if the tips I give can be applied to your website.

I love Lifehacker. It’s a difficult to describe blog with an amazing array of useful content. At least, I think so. Let me know what YOU think of it.

The BIG marketing lesson is from M&M’s candies, or is that sweets as we say in Britain? It’s a marketing concept that most businesses can adopt.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #65 – “Let Me Drop Everything and Work on YOUR Problem ”

Websites and resources mentioned in the show:

Infusion (Download the free guide from Infusion)

AVG Anti-Virus Software (Get it – it’s free!)

Money From Social Media (Free guides about profiting from social media)

‘United Breaks Guitars’ (Full video on YouTube)

Top 20 Viral Videos (take a look at these for ideas and inspiration)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

Another packed show for you this week…

Have you heard about the ‘United Breaks Guitars’ video that’s gone viral online? I talk about that, and how United Airlines really dropped the ball. They now look like a bunch of fools in my opinion because they acted too late.

I’ll also announce the winner of the Magical Marketing Experience competition for 2009/10. I’m thrilled to give this tremendous prize to a very deserving winner. If you entered, it could be you…

The ‘ask andrew’ question is all about creating viral media. I’ll explain that although it’s impossible to design something that’s guaranteed to go viral, there are some principles you can learn and understand that will at least help you go in the right direction.

How about a nice new nifty click? When I buy a new computer there’s one important piece of software I install before I do anything else with it. Any idea what it is? Well, it’s free, and you can find out more in this episode.

The BIG marketing lesson is from Delta airlines. They’ve done something very different, and it’s a great idea that you can adapt to help your business.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Leverage is the ability to get a significant gain from a lesser investment – whether that investment is time, effort or money.

We generally think of leverage as the mechanical gain that results from using a lever. In fact, Archimedes once said, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”

But leverage isn’t limited to the laws of physics – it applies in many other situations as well.

In the corporate world, Change Agents commonly speak of varying one or more business “levers” in order to change the organization’s structure or performance. Unfortunately, in today’s world, those business levers often result in job cuts, down-sizing, bankruptcies, or other forms of corporate re-organization.

But leverage has many positive uses as well.

People apply financial leverage when they use borrowed funds to increase their ROIs, or when they use options to control large quantities of stock much cheaper than if they had purchased the stock outright.

home based businesses utilize leverage when they work online. Simply by being online, they’ve removed the limitations of geography (and largely, time as well) and leveraged their advertising dollars, since it requires about the same amount of money to create an advertisement that reaches only a small number of people as it does to create an ad that reaches a global market.

If we were managing a small “brick and mortar” store, we might be satisfied with traffic that numbered in the hundreds, but as an internet marketer, we want massive traffic numbering in the hundreds of thousands, or even millions – and not just any traffic, but targeted traffic.

We are using leverage when we use tools such as Google AdWords: we use the power and reach of Google to generate targeted traffic for us and send it to our website.

The Web provides us with many forms of leverage, but they basically all boil down to the use of technology. Technology is one of the greatest levers ever invented.

Most online businesses are familiar with the use of autoresponders and search engines, etc., but they habitually fail to make full use of the technology lever in their back office processes – including everything from managing sales leads to fulfilling the order and taking care of the follow-on billing and customer service issues.

Those affiliate income businesses that take fully leverage technology are the ones who will succeed in this competitive environment.

If you’d like to learn how to leverage technology for your online business and gain the most leverage from technology, check out the Infinite Income Plan.

Related Stuff:

Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Lifestyles Paperback))

Psyclone Exo-Sleeve for PlayStation Portable – Black

Premium Content Online Access for Introduction to Business

The definition of blogging is something that is very much in unsteadiness, as the new technologies that emerge daily redefine what a blogging site is, what a blogging website should be, and what a blogging web site should do. For many years, blogs were explained as text-based websites that kept accounts of days. Nevertheless, this started to change as the bunch of people who kept websites became more diverse. The more bloggers began to explore the boundaries of the medium and of the technology that made it possible, the more the boundaries of what could be called a “blogging website” extended.

Since you are looking for information about what is a blog you should look to learn how to start an online business or since you want to know more about blog hosting knowing how to start an online business, may also be related knowledge you can incorporate your affiliate advertising related online business.

Today, there are an abundance of photo blogging sites, and there are even video sites as well. Online blogging devices may well change the definition of blogging entirely by making it possible for bloggers to start new sorts of posts. Another element of the blogosphere that is starting to redefine blogging is the corporate blogging site. As more companies hire writers to keep blogging sites with the sole idea of creating constructive buzz about their brand, bloggers across the world are arguing about whether these manufactured sites are really worthy of the name. Between all of these different forces that are constantly expanding and reshaping the blogosphere, it is difficult to imagine that the definition of what is and is not a blogging web site will ever remain fixed.

Act now on this mobile blog information and reap the benefits. Your actions using your newly found knowledge of blog hosting will provide for you and online success. Here are some valuable resources for any blog websites related business:

Free DoFollow

Related Stuff:

You Visit Me Not

Answer: because it entertains us!

Over the years and with the improvements that we have seen in technology, commercials have taken on a mind of their own becoming more creative, catchy and enticing us to watch them all the way through.  However, lately it seems that a lot of television commericals are created so that the consumer doesn’t even know what is being sold until the end of the commercial.  Check out the following commercial to see if you can figure out what is being advertised.

Episode #60 – “I’d Give My Right Arm to be Ambidextrous! ”

Websites and resources mentioned in the show:

Infusion (Get a FREE Trial of the #1 Marketing Management System)

Interested in my new Magical Marketing Experience Mastermind Group?  Fill in this form and I’ll get back to you once full details have been confirmed.  Note, there will be an application form, but priority will be given in the order that these forms are received.

GotoMeeting.com (Get a Free 30 Day Trial of GotoMeeting)

Fawnt.com (10,000 Free Fonts)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt(from National Media Services)

2 BIG Announcements for you this week, I wont spoil them for you. Don’t forget to check out the offer from Infusion, who are giving you a free trial of their online marketing management system, it’s what I use to manage my own business.

I show some examples of creative advertising that I think you’ll enjoy. They’re great examples of creative ways to stand out from the crowd and get noticed, and I hope they inspire you.

I receive a lot of questions about how to promote a business for free, and fortunately there are plenty of ways to do it. I’ll show you 4 in this episode.

One way to stand out from the crowd is to use unusual fonts for your logo / website / business cards etc. I’ve discovered a tremendous resource of 10,000 high quality free fonts at www.Fawnt.com

This week’s BIG marketing lesson is from GotoMeeting, the online service that allows 10-15 peope to meetup ‘virtually’ (share their desktop computer screens etc). I was on a Delta flight recently and I received a little card from GotoMeeting on my dinner tray. It was the right message, to the right audience, at the right time. MOST advertising gets this wrong.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #52 – “Don’t Believe Everything You Think”

Websites and resources mentioned in the show:

The Continuity Summit (details to join me in Stamford, CT May 15-17th.)

Grab Your FREE Isssue of Microwave Marketing (my best ever offer, a $77.00 value.)

Buzz Marketing (outstanding book by Mark Hughes)

Dean Hunt (he’s a master at creating buzz for online businesses – checkout his blog)

280 Slides (online presentation creator)

NiftyClicks (discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt(from National Media Services)

My, how time flies when you’re having fun. This is episode #52 which means the show has been running for a year already! Thanks for your support and encouragement along the way, and hopefully I’ve given you lots of things to think about to help improve your business. Of course, this is still early days and I’ve got a lot more to share with you in future episodes, especially when the show moves to the new www.GotBiz.tv network in May.

Well, I took the cameras out and about in my local area this week. Why? So I could show you first hand, how so many companies (the majority in fact) use meaningless names for their businesses. I’ll also prove to you why it’s so important to come up with an intelligent name for your business.

Vladimil submitted a question about how to compete against a well known, well established company in the same niche or field. I provided a suggestion that any business in the same situation can use, so look out for that marketing tip.

Then it’s on to the Nifty Click of the week. This time I feature a free online presentation creator called 280Slides.com – I really like what this company offers, and I encourage you to check it out.

Finally, the BIG marketing lesson is from Entrepreneur magazine’s SmallBiz books division. They’ve done something very smart that you can copy in your business. It relates to buyer psychology, and beyond the Entrepreneur example, I’ll give you a couple of other examples to prove the point about how effective this technique can be.

Enjoy!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #49 – “10 Out of 8 People Have Trouble With Fractions”

I stayed at a resort in Phoenix, AZ recently while I was attending a seminar, and the ‘welcome’ I received at this luxury resort was rather unusual. See if you can relate…

I realize that a lot of people aren’t tech minded when it comes to creating and selling information products online. This week’s question is all about that situation – what to do if you’re not the most technical person, how to get your first product up and for sale, making money as fast as possible.

This site you’re reading now is a WordPress blog, the industry standard for blogs. Did you know that there are thousands of themes (template designs) available for WordPress to customize the look and feel of your blog? I’ll tell you about my very favorite collection of WordPress themes.

Dell are one of the most well known computer manufacturers in the world, and they didn’t get that way without having a good understanding of marketing. The simple technique I reveal in the BIG marketing lesson is something that every online business should be doing, but you rarely see it. It revolves around what happens after they notice ’shopping cart abandonment’ from a customer.

Websites and resources mentioned in the show:

Amazon Kindle (The NEW Kindle Wireless Reading Device is must have for serious entrepreneurs)

Revolution WordPress Themes (The best of the best of WordPress themes)

Info Product Dashboard (Great training program that guides you through the process of creating your first product to sell online.)

NiftyClicks (discover the very latest web tools and resources)

Private Consultation for YOUR Business (with me)

Microwave Marketing Training System (special offer for you)

T-Shirts for the show are supplied by National Media Services – check out their excellent service

Regards,

Having trouble viewing this video? Try the QuickTime version.