Archive for the ‘ Google ’ Category

The Top 10 Google Adwords Newbie Mistakes

Author: admin

Sep 24

Aaron Lee posted:

The Top 10 Google Adwords Newbie Mistakes

Google Adwords is a very good service for people to advertise their product or service on the Internet. Do this right you can gain a lot of traffic without spending too much on the advertising cost, and gain profit from the traffic. Do this wrong you can lose a lot of money without getting much traffic to your website. Here’s a list of the top 10 Google Adwords mistakes:

Number 10: Allowing Google to manage your bids by not disabling Budget Optimizer. This is often a killer for people who first start with Google Adwords. Because this is turned on by default and it sounds great by having “Google to manage all of your bids”, Newbie(s) usually leave it on by default. Now because Newbie(s) usually don’t have any idea on keyword research they often have Google bid on competitive keywords, paying few bucks per click. This sure drains the budget fast.

Number 9: Not having appealing ads. A good ad pulls interest from people searching on Google; it leaves people with question marks in their minds on problems they have so that people tend to want to click on the ad to have their questions answered.

Number 8:  Lying on their ads in order to obtain more clicks. If the ad does not reflect the content of the landing page, the visitors will exit the site immediately because they are not seeing what they are expecting. For example, many put the word “FREE” in their ad to attract visitors but there’s nothing free within the content of the landing page.

Number 7: Not targeting the right people. Many newbie(s) start by targeting the entire world thinking “Oh the more countries my ad is exposed to the more clicks I will get”. The rate at which your visitor becomes a customer (CR = Conversion Rate) is different in different countries. For example, if your product or service is in English, you might occasionally get clicks from people who can’t really understand English if you target countries that don’t have English as the primary language. They click and leave because they can’t fully understand what you are trying to present so your product or service is not convincing to them.

Number 6: Not having a quality landing page. In order for Google Adwords to work and make profit for you, your landing page needs to have quality content that will actually convert your visitors into customers. Google Adwords will get you the traffic but it’s up to you to convert your visitors into your customers.

Number 5: Giving up early. People who are new to Google Adwords often become frustrated after spending money in advertising and not receiving any returns. People who succeed are the ones who are willing to experience and learn continuously.

Number 4: Having too much keywords in an ad group. Google does not like a list of 100 keywords all together in one ad group. If you do that it will hurt the quality score of your campaigns. Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position.

Number 3: Not having enough campaigns. Most newbie(s) start with Google Adwords and focus on one campaign, trying it for weeks wasting money. A lot of people who are successful with Google Adwords only have approximately 10%~20% rate of success when they launch new campaigns. The rate of success on new campaigns depends on:

1) How competitive the keyword bidding market is

2) The quality of the landing page

3) The quality and search volume of keywords

4) The quality of ads

5) The amount of money you spend on bidding and your daily budget

People who are new to Google Adwords should launch a few campaigns a week to experience and get comfortable with Google Adwords. That will accelerate the learning curve.

Number 2: Not having enough related keywords. Most newbie(s) start by adding variations to a few keywords related to their product or service. For example, for the keyword fat, Newbie(s) will most likely make variations to it like “fat loss, lose fat fast, fat reduction, easy fast loss, burn fat…etc.” They are missing out a huge section of potential traffic.

What if you ask yourself this question: “How many kinds of fat are there?” You can then develop a “wide list” that’s related to fat – “stomach fat, belly fat, upper arms fat, thigh fat, back fat, booty fat, bat wings, body fat” At that point, you can apply the variations onto these different forms of fat, giving you a list of 100+ keywords related to fat.

Number 1: Not having the keywords in the ads. In the search engine world everything is about relevance. If you have the keywords in your ads Google will reward that and you will pay less and have your ad ranked higher. Most newbie(s) get carried away by having appealing subjects on their ads, but they are paying more for the clicks.

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  • Filed under: Google AdWords

    • Google does not use the keywords meta tag in web ranking

    Author: Michael Wyszomierski

    Sep 21

    Recently we received some questions about how Google uses (or more accurately, doesn’t use) the “keywords” meta tag in ranking web search results. Suppose you have two website owners, Alice and Bob. Alice runs a company called AliceCo and Bob runs BobCo. One day while looking at Bob’s site, Alice notices that Bob has copied some of the words that she uses in her “keywords” meta tag. Even more interesting, Bob has added the words “AliceCo” to his “keywords” meta tag. Should Alice be concerned?
    At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the “keywords” meta tag in our web search ranking. This video explains more, or see the questions below.
    Q: Does Google ever use the “keywords” meta tag in its web search ranking?
    A: In a word, no. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that’s an enterprise search appliance that is completely separate from our main web search. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.
    Q: Why doesn’t Google use the keywords meta tag?
    A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.
    Q: Does this mean that Google ignores all meta tags?
    A: No, Google does support several other meta tags. This meta tags page documents more info on several meta tags that we do use. For example, we do sometimes use the “description” meta tag as the text for our search results snippets, as this screenshot shows:
    Even though we sometimes use the description meta tag for the snippets we show, we still don’t use the description meta tag in our ranking.
    Q: Does this mean that Google will always ignore the keywords meta tag?
    A: It’s possible that Google could use this information in the future, but it’s unlikely. Google has ignored the keywords meta tag for years and currently we see no need to change that policy.

    Posted by Matt Cutts, Search Quality Team

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  • Filed under: General, Google Webmaster Central

    • Email Marketing’s Role In Internet Marketing

    Author: itzdeev

    Sep 20

    When you hear the term “internet marketing“, what do you think of?

    For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, its all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

    At its core, internet marketing is about these things:

    * Understanding the target market to which the product/service/cause youre marketing will appeal
    * Determining exactly how your target market interacts with the internet
    * Positioning your content on the internet to attract the attention of your target market
    * Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
    * Design of offers or incentives to induce the desired actions from your leads

    Since there is insufficient space in this article to give all of these topics adequate attention, lets focus on just one specific topic with the realm of internet marketing: Email Marketing.

    My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

    My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

    However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

    Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, youll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

    Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

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  • 0 Comments
  • Filed under: Blogging, General, Google, Internet Marketing, Search Engines, Uncategorized

    • Internet Marketing: The Central Component

    Author: itzdeev

    Sep 19

    When you hear the term “internet marketing“, what do you think of?

    For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, its all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

    At its core, internet marketing is about these things:

    * Understanding the target market to which the product/service/cause youre marketing will appeal
    * Determining exactly how your target market interacts with the internet
    * Positioning your content on the internet to attract the attention of your target market
    * Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
    * Design of offers or incentives to induce the desired actions from your leads

    Since there is insufficient space in this article to give all of these topics adequate attention, lets focus on just one specific topic with the realm of internet marketing: Email Marketing.

    My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

    My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

    However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

    Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, youll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

    While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

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  • 0 Comments
  • Filed under: Blogging, General, Google, Internet Marketing, Search Engines, Uncategorized

    • The Most Important Part of Internet Marketing

    Author: itzdeev

    Sep 18

    When you hear the term “internet marketing“, what do you think of?

    For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, its all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

    At its core, internet marketing is about these things:

    * Understanding the target market to which the product/service/cause youre marketing will appeal
    * Determining exactly how your target market interacts with the internet
    * Positioning your content on the internet to attract the attention of your target market
    * Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
    * Design of offers or incentives to induce the desired actions from your leads

    Since there is insufficient space in this article to give all of these topics adequate attention, lets focus on just one specific topic with the realm of internet marketing: Email Marketing.

    My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

    My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

    However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

    Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, youll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

    Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

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  • 0 Comments
  • Filed under: Blogging, General, Google, Internet Marketing, Search Engines, Uncategorized

    • Email Marketing’s Role In Internet Marketing

    Author: itzdeev

    Sep 17

    When you hear the term “internet marketing“, what do you think of?

    For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, its all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

    At its core, internet marketing is about these things:

    * Understanding the target market to which the product/service/cause youre marketing will appeal
    * Determining exactly how your target market interacts with the internet
    * Positioning your content on the internet to attract the attention of your target market
    * Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
    * Design of offers or incentives to induce the desired actions from your leads

    Since there is insufficient space in this article to give all of these topics adequate attention, lets focus on just one specific topic with the realm of internet marketing: Email Marketing.

    My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

    My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

    However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

    Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, youll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

    Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

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  • 0 Comments
  • Filed under: Blogging, General, Google, Internet Marketing, Search Engines, Uncategorized

    • The Most Important Part of Internet Marketing

    Author: itzdeev

    Sep 17

    When you hear the term “internet marketing“, what do you think of?

    For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, its all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

    At its core, internet marketing is about these things:

    * Understanding the target market to which the product/service/cause youre marketing will appeal
    * Determining exactly how your target market interacts with the internet
    * Positioning your content on the internet to attract the attention of your target market
    * Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
    * Design of offers or incentives to induce the desired actions from your leads

    Since there is insufficient space in this article to give all of these topics adequate attention, lets focus on just one specific topic with the realm of internet marketing: Email Marketing.

    My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

    My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

    However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

    Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, youll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

    Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

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  • 0 Comments
  • Filed under: Blogging, General, Google, Internet Marketing, Search Engines, Uncategorized

    • Spanish Site Clinic now live

    Author: Cristina, Equipo de Calidad de Búsqueda

    Sep 17

    The Google Webmaster Central blog in Spanish has launched a Site Clinic especially for the Spanish-speaking market. We’re offering to analyze a series of websites in order to share some best practices with our community using real web sites. The plan is to offer constructive advice on accessibility and improvements that can lead to better visibility in Google’s search results.

    During this month, we will be receiving submissions from any legitimate website, but it must be primarily in Spanish. So before you submit your site, please visit the original post and if you want to participate fill out the form as soon as possible, because we will only be selecting 3-5 websites from the first 200 submitted for this Site Clinic, so don’t miss out!

    Posted by Esperanza, Search Quality Team

  • 0 Comments
  • Filed under: General, Google Webmaster Central

    • Internet Marketing 101

    Author: itzdeev

    Sep 16

    When you hear the term “internet marketing“, what do you think of?

    For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, its all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

    At its core, internet marketing is about these things:

    * Understanding the target market to which the product/service/cause youre marketing will appeal
    * Determining exactly how your target market interacts with the internet
    * Positioning your content on the internet to attract the attention of your target market
    * Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
    * Design of offers or incentives to induce the desired actions from your leads

    Since there is insufficient space in this article to give all of these topics adequate attention, lets focus on just one specific topic with the realm of internet marketing: Email Marketing.

    My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

    My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

    However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

    Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, youll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

    While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

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  • 0 Comments
  • Filed under: Blogging, General, Google, Internet Marketing, Search Engines, Uncategorized

    • Duplicate content and multiple site issues

    Author: Greg Grothaus

    Sep 15

    Webmaster Level: All

    Last month, I gave a talk at the Search Engine Strategies San Jose conference on Duplicate Content and Multiple Site Issues. For those who couldn’t make it to the conference or would like a recap, we’ve reproduced the talk on the Google Webmaster Central YouTube Channel. Below you can see the short video reproduced from the content at SES:

    You can view the slides here:

    Posted by Greg Grothaus, Search Quality Team

  • 0 Comments
  • Filed under: General, Google Webmaster Central
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