If you have an online business, then you should know that using an auto-responder is key to your success. Configured the right way, it can put your customer relationship building on auto pilot.

Auto-responders can be used for more than just auto responding. You can manage contacts with them. They can be used for scheduling and managing email blasts. Plus, they can help build and store multiple lists and email sequences while taking away all the tedious busy work of doing it manually.

There are two different types of auto-responders:

Pay by the month auto-responders
With this type you dont have to install it on your server. It may also be a little easier for a newbie to use. You will have to pay for this type monthly.

The subscription based auto-responder has its drawbacks too. You may be limited to the amount of contacts you are allowed to have. You may share an IP address with other customers if you use this type of service. Your emails may be flagged as spam depending on how well the service is established. Lastly, you may end up paying more in the long run for this type of service than just buying your own server based auto-responder.

Auto-responders without the subscription
This kind has more plusses than minuses. Starting out, there are no restrictions on the amount of contacts that you can build. Plus, by getting a dedicated IP address, you will insure that your emails will reach your contacts because you will lower the risk of getting blocked by the email providers because of spam. And, you will have absolute control of your lists with this type, unlike the subscription based.

More options exist with this type including the option to set how many emails blast out per minute. Email providers may flag and block your IP address if you try to send out too many emails at a time.

Following the right path, when it comes to auto-responders, can save you headaches, time and money. Choose carefully and start enjoying the massive rewards one can get from this powerful tool.