Archive for April, 2009

Affiliate Marketing and Blogging

Affiliate marketing is one way in which bloggers utilize their blog to generate revenue. The amount of revenue generated by a blog featuring affiliate marketing links may vary significantly depending on the amount of traffic the blog receives as well as the compensation offered for the affiliate marketing. Affiliate marketing essentially entails creating a link on the blog to another companys website. The other company then compensates the blog owner according to a previously agreed upon contract. This compensation may be awarded in a number of different ways. The blog owner may be compensated each time the advertisement is served, each time a unique website visitor clicks through the advertisement or each time a blog visitor performs a desired action such as making a purchase or registering with the website. This article will discuss some aspects of affiliate marketing which bloggers should understand including selecting opportunities carefully, maximizing the income potential for these opportunities and understanding the requirements associated with these affiliate marketing opportunities.

Selecting Affiliate Marketing Opportunities

There is a wide variety of affiliate marketing opportunities available. Many different companies and websites offer affiliate marketing opportunities. In most cases the blog owner simply needs to submit the website address of his blog along with some other basic information for approval. In most cases the company is not likely to reject the application unless the content of the website is deemed to be objectionable or otherwise in conflict of interest with the companys goals. However, although getting approved to display affiliate links on your website is a rather simple process, this does not mean blog owners should select these affiliate marketing opportunities without discretion. It is a far better idea to carefully select affiliate marketing opportunities with companies who are of interest to the target audience of the blog.

A well focused blog that is reaching a specific target audience should seek to display marketing links directing website traffic to companies which complement the blog without acting as direct competition to the blog. This helps to ensure the blog visitors will not only be interested in the affiliate marketing links and therefore more likely to click on the links but will also help to ensure the blog visitors do not find the affiliate marketing links to be bothersome.

Maximizing Affiliate Marketing Opportunities

Once blog owners have selected affiliate marketing opportunities it is time to consider how they can maximize the profit generated by these links. There are a couple of critical factors which blog owners should carefully consider to help maximize their profit from affiliate marketing. This includes regularly evaluating the effectiveness of the affiliate links and promoting the blog to maximize traffic.

Blog owners who incorporate affiliate marketing into their blog should regularly evaluate the effectiveness of the affiliate links. This can be done by comparing the percentage of blog visitors who click on the affiliate links to the overall blog traffic. A blog which has high traffic but a relatively small percentage of visitors who click on the affiliate links should consider making changes to attempt to entice more blog visitors to click on the links. These changes can involve the aesthetics, size or location of the advertisements. Making only one change at a time is recommended because it makes it easier for the blog owner to evaluate which changes are most beneficial.

Blog owners can also help to maximize the profit from their affiliate marketing opportunities by doing self promotion to drive additional website to the blog. This will likely be beneficial because higher website traffic will generally translate to greater profit from affiliate marketing. Additionally, the blog owner may want to occasionally mention companies for which they are an affiliate to generate interest in the advertisements on the website.

Understanding Affiliate Marketing Requirements

Finally, blog owners should pay careful attention to the affiliate marketing agreements they enter. This is important because some companies may place restrictions on the usage of a link to their website. This may include restrictions such as avoiding objectionable content, not including links or advertisements for direct competitors or restrictions on the appearance of the affiliate links. Failure to adhere to these guidelines may result in the blog losing affiliate privileges and the blog owner being denied compensation.

Traditionally when we launch a new communication channel, we also give the shareholders a chance to introduce themselves. We did so when we opened webmaster help communities for European webmasters almost two years ago, and also more than a year ago, when we were able to expand and add groups in three more languages. Last December we were very happy to announce the re-launch of two of our Help Forums in a new and cool look and feel.

Today, we’re happy to announce that we keep on increasing the global dialogue with webmasters, opening an Arabic and a Czech/Slovak Webmaster Help Forum. Furthermore, we would like to highlight the support we offer in Chinese, Japanese, and Korean. While we’ve offered support to Chinese webmasters for a little more than a year, the Japanese and Korean forums are only a few weeks old. Keeping with tradition, the guides monitoring our new forums would like to introduce themselves to the global webmaster family:

Arabic Webmaster Help Forum

مرحبا! My name is Adel and I’ll be monitoring the Arabic Webmaster Help Forum. I’m originally from Beirut, Lebanon. After finishing computer science studies, I joined Google, some 18 months ago.

Besides working on search quality in Arabic and building a community on our forum, I enjoy traveling and listening to really loud heavy metal music; sometimes I get to do both at the same time! ;-)

I am looking forward to a lot of questions regarding Arabic Google Search and of course ranking and indexing issues on your sites to come. I hope I’ll see you there soon!
- Adel

Czech/Slovak Webmaster Help Forum

Zdravím! I am Marcel, the Google Guide on the Czech/Slovak Webmaster Help Forum. I am originally from Slovakia. After graduating in New Media and Industrial Design, it took me some time and traveling around the globe before moving to Dublin and eventually joining Google some 3 years ago.

Ever since, I’ve been working in different teams. I was lucky to be part of the AdSense team where I participated in launching AdSense for Content for Czech and Slovak. Since my transition to Search Quality, I enjoy working on improving the quality of our natural search results in Czech, Slovak, and Polish.

Besides my work I have a few more passions, such as listening to live music in Irish pubs, challenging my colleagues in occasional Soulcalibur skirmishes on Playstation and testing burger places all over the world :-) If you want to discuss any of these topics or maybe something about your sites, please join the community. I am looking forward to meeting you there :-)
- Marcel

Chinese Webmaster Help Forum

你好! Hi from the Chinese Webmaster Help Forum team! The Chinese Webmaster Help Forum has received great support from webmasters since its launch in March 2008. In March 2009, the Chinese Webmaster Help Forum moved to a new system with many more user-friendly features for better information sharing. It has become a good platform for webmasters to share their knowledge of Google search and Webmaster Tools and to communicate with Google.

The Chinese Forum now has 6 Google Guides: Xiang (降龙十巴掌), Eric (趙錢孫李), Marina (小馬過河), Chris (城镇), Hyson (草帽路飞), and Fa (法人戴表). We are from many different provinces of mainland China. When not spending time in the forum, we enjoy playing ping-pong and foosball in the office. A few of us are huge video game fans. You may learn more about us when you participate in the forum :)

A big thank you to everyone who has taken part in forum discussions! We hope to see both familiar faces and newcomers join in the Chinese Webmaster Help Forum!
- Xiang (降龙十巴掌), Eric (趙錢孫李), Marina (小馬過河), Chris (城镇), Hyson (草帽路飞), and Fa (法人戴表)

Japanese Webmaster Help Forum

こんにちは! Hello from the Japanese Webmaster Help Forum team! Our names are Nao ( なお ), Kaede ( 楓 ), Haru ( ハル ), and Kyotaro. We are the four guides working in Google Search Quality for Japanese. We’ve just launched our forum on March 6th.

All of us were born in Japan and grew up here. Nao has also lived in Greece, the Netherlands, and New York. Haru is from the west side of Japan, which is known for its talkative culture and traditional Japanese comedy. Maybe you will read Haru’s unique communication on our forum :)

As for our interests, we love eating and drinking! Between posting on the forum, we enjoy Google’s excellent lunches and sweets a lot. After working, of course, we sometimes go out for a drink with our team members :) Kaede knows all the nice bars in Tokyo.

Nao and Kyotaro love Sumo wrestling. We’ve watched two tournaments this year with Googlers from other locations. Haru, of course, loves watching comedies!

We are really excited and happy to see many users joining our forum and sharing tips with each other. Looking forward to seeing you there!
- Nao ( なお ), Kaede ( 楓 ), Haru ( ハル ), and Kyotaro

Korean Webmaster Help Forum

안녕하세요! Hello everyone, my name is Joowon and I work in Google Search Quality for Korean. I was born in Germany and lived in Korea for a few years before moving to Hawaii, California and New York to attend high school and college. After all that traveling, I’m only fluent in Korean and English, with a bit of proficiency in Japanese. Some of the interests I’ve developed over the years are design, wine, cooking, yoga, and sustainability issues.

Currently I’m back in Seoul and enjoying the dynamic atmosphere here, with lots of interesting people and great food. The Korean Webmaster Help Forum was launched only a few weeks ago, and I’m very much looking forward to talking to all of you. See you in the forum!
- Joowon

Hello world! ;) I am Andrew and I am part of the Search Quality team in Seoul. I grew up in a port city in the southern part of Korea. Ironically, I don’t eat seafood because it looks scary to me :( Many of my friends and colleagues love to make jokes about that, but I still don’t eat any seafood yet. Playing drums, traveling and photography are my main interests. Currently I’m a drummer of “Spring Fingers”, the first band of Google Korea, and we’ll have our first concert at the end of April!

I love playing around with web technologies/APIs and find it very exciting to exchange information and ideas on the web. The Korean Webmaster Help Forum was recently launched and I hope to see you there!
- Andrew

If you’re curious about our Webmaster Help Forums in other languages, please feel free to peak in. Here’s a list of our currently monitored Webmaster Help Forums: Arabic, Chinese, Czech/Slovak, Dutch, Danish, English, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish, and Turkish.

An example of the most popular WordPress plugins being downloaded is WordPress.com Stats, in fact at the time that I am writing this article, it has been downloaded more than 37,000 times by top seo services. The specifications for this WordPress plugin is that you will need a running WordPress version 2.1 or higher. It is also compatible up to 2.7 beta.

WordPress.com Stats offers you a really simple way of retrieving data. I sometimes find that the more complex stat systems such as Google analytics or mint provide far too much information which can be confusing especially if you are new to blogging.

Installation is extremely easy and is done in 4 steps

1. First you will need to upload stats.php to your /wp-content/plugins/ directory.
2. Then activate the plugin through the ‘Plugins’ menu in WordPress.
3. It will then ask you to enter your WordPress.com API key, you will need to do this to enable it to work.
4. After a few minutes you’ll be able to see your stats.

Once the software is installed you can view the stats in less than 20 minutes. It includes an added function of not including the hits of logged on users, which is especially handy if you are constantly updating and adding new posts.

This WordPress plugin will provide you with valuable information such as letting you know which pages and posts are the most popular, what people are clicking on and where your web traffic is coming from. The way the information is viewed is very simple and easy to understand..

You can use the plugin on either hosted or unhosted accounts and because all the data collection and processing is not done on your server it does not effect the load on your hosting account making it one of the fastest stats systems you can use.

Another of the most popular WordPress plugins is Google XML sitemaps. Over 1000 people in a day are adding this plugin to their websites and blogs and the main advantage is because as you update or create a post the sitemap is automatically updated and all new information is passed to all major search engines such as Google, YAHOO, MSN and ASK.

You will need to be running WordPress 2.1 or higher to be able to install it and you also must have access to an ftp programme in order to create the files needed to install the software.

Adding WordPress plugins to your blog not only gives you access to a lot more information, better yet, these plugins are designed to make your website design more pleasing to the eye and much more user friendly thus, taking it to the next level.

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There are lots of online business opportunities all over the Net right now and most of them deal in selling lots of products or services online. So, to those who are not good at selling, its going to be bye-bye time for you guys. If you hate selling, then, selling something online is not a good idea to you. But is there an opportunity for non-sellers to earn profit without selling anything and the worst it, without any website of their own? In the first place, how can you have your own website if you dont do selling, right? But the truth is, with the Internet, anyone can have a chance to earn something when a buyer buys without you practically selling anything. It may sound outrageous to you but this is a reality nowadays and its only possible through article marketing or Bum Marketing.

Bum Marketing works this way: you write an article about one certain kind of niche, say, health supplements and your target are people who have problems with obesity. Then, you wait for a buyer to read your article and when he click on one affiliated links and buys the product, you earn and thats how simple it is with Bum Marketing. You dont have to literally go out of your house or out of your way to do Bum Marketing method. You can still find more time doing other of your important things you do, regardless if youre at home or in the office. You just need to do a lot of research and then, based on what you found out, you write articles for the type of niche you have decided.

There are many people today who have heard of this type of opportunity and they always asked: What is Bum Marketing? Now, that you know, perhaps, you would want to take a look at it or better try at it. You have nothing to lose, right? You just need to write an article. If any buyer reads it and clicks on the ads, good but if none, well, just move on as if nothing ever happened.

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Regardless of the topic of a blog, all bloggers face the potential for situations in which others do not approve of their blog. Although this type of reaction is popular with blogs focused on political or controversial issues, bloggers who maintain a personal blog may also face disapproval from those who do not approve of the bloggers choices in life. This article will discuss subjects such as dealing with negative comments on a blog, dealing with criticism from friends and family members and will touch upon situations in which blogging can cause legal problems for the blogger.

Dealing with Negative Comments on Your Blog

Negative comments posted on a blog are one of the most common forms of disapproval a blog may receive. These comments may be posted in response to a specific blog posting or may be posted as an objection to the blog in general. These negative comments may be very troubling to the blogger but fortunately there are some methods for dealing with these comments.

Bloggers who are concerned that negative comments may influence other blog readers have a few options for dealing with these negative comments. One way to do this is to set the blog to not allow comments. This will effectively eliminate the comments but it will also eliminate comments from supporters of the blog as well. Another option a blogger has is to simply delete the negative comments as he finds them. This is not a very effective method because other readers may have time to read the comments before they are deleted. Bloggers who are online often and are not concerned about negative comments appearing on the blog for a short period of time may utilize this method. Another method of dealing with negative comments includes rebutting these comments on the blog. Finally, bloggers often have the opportunity to ban visitors who are leaving negative comments from making future comments.

Dealing with Criticism from Friends and Family Members

Bloggers may also face criticism from friends and family members for the content of their blogs. Friends and family members may not use the comment section to express their disapproval but may express their concerns directly to the blogger in person, via telephone or via email. This can be a difficult situation for bloggers because they may be torn between maintaining the blog according to their vision and keeping their friends and family happy. In many cases friends and family members may object to a blog because they believe it can be potentially harmful to the blogger or because they are concerned about how the blog will reflect on them. In these delicate situations the blogger has the option to either delete or modify the blog or to speak to the friends and family members to explain his feelings without making changes to the blog.

When Blogging can Cause Legal Problems

Bloggers should be aware there are some situations in which their blog can cause legal problems. Making statements about another person which are untrue and defamatory can result in the subject of the blog seeking retribution for libel. Other blog postings can also be found to be illegal for a wide variety of other reasons. Bloggers may assume freedom of speech laws protect them fully but there may be situations in which the statements in a blog are not protected under freedom of speech laws and the blogger faces legal ramifications for his postings. Blogging which violates the copyright laws of another can also cause legal problems.

Who Said That?

newface_bubbles3Here are the noteworthy blogs for this week:

  1. iThink Online- This is the blog for TargetX, which is an interactive recruiting company that was started by Brian Niles and Mike Crusi in 1998. Today, Target X is one of the leading providers of interactive marketing technology and services to nearly 450 colleges and universities. You can also follow them on Twitter.
  2. Buzz Machine- Written by Jeff Jarvis (author of What Would Google Do?), this blog deals with media and the news. Read more about Jeff here. You can also follow Jeff on Twitter.
  3. Google Public Policy Blog-This is Google’s blog that discusses views on government, policy and politics.
  4. GigaOM- This site is one of the leading daily online news reads for key influencers in the emerging technology market place. The site covers everything from technology news, analysis and opinions to Web 2.0. Founded back in 2006, GigaOM currently has over 1.75 million consumers per month! Check it out.
  5. The 463: Inside Tech Policy-For all you “techies” out there, the 463 discusses such issues related to technology policy trends as well as news related to the technology industry.

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Tweets about this post:
David_Williams_ at 2009-04-30T12:48:16Z: Who Said That? http://createbusinessgrowth.com/?p=3074

Deciding on how to make money from your blog is a huge desicion! There are many ways to make money blogging and it can be hard to figure out which way to go. There are many different options and it can be difficult to judge which type your readers will respond to most. Take a look at these different options, and make your choice with your readers and the market overall in mind.

Choice #1: Adsense

Adsense is probably the easiest way to monetize — and the most difficult! It’s easy because it’s just a simple code that Google gives you (they even automatically match up the ads for you!). You make money as soon as someone clicks on your ads, whether they actually go on to make a purchase or not. Adsense can also be incredibly difficult. You usually get paid a few cents per click and it can take a lot of traffic for it to add up to something that is even remotely worth your while.

This is a good way to start making a little money quickly while you are building on your objectives. If you’re in the right market and find the right ad positions and colors, it can certainly turn into a nice hands-off income for you.

#2: Affiliate Products

Selling products as an affiliate is a great way to make money blogging. For one thing, you get to earn money from the products without having to fulfill them yourself or deal with customer service issues. Nothing is better than that! The income potential is a lot greater than it is with Adsense, provided you’re able to find an offer that converts well with the people who visit your website.

You will have to decide if you want to market digital or physical products. This decision will likely come down to what kind of niche you’re in and how your site visitors will respond.

Choice 3: Creating Your Own Products

After you have a strong following on your blog it’s easier than ever to create and sell your own information product! You’ll have to fulfill the orders and deal with customer service issues, but the good news is that you get to keep all the money! You are also the one who knows your readers best, so you’re likely to come up with an offer that converts extremely well since it’s exactly what they want.

You can write an ebook, create a membership site, deliver a paid e-course, create a video series, or record audio. If you want to make the package even better you can combine a few different approaches to add massive value. The options are endless when it comes to monetizing with your own products. Some of your blog readers might eventually want to become an affiliate of yours as well!

As you look at these different options you might start to feel overwhelmed. That’s perfectly normal! It’s hard to know what the best path is when you’re just starting out with a new niche. A good way to get a feel for the best way to do things is to see what other blogs and sites in your niche are doing. You’re not trying to copy them, you’re simply taking note of what works and using it yourself. There are also many programs available that can take you by the hand and teach you to make money blogging! The most important thing is to keep moving forward and to never stop trying!

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Blogging Is My Life

Keeping an online journal in the form of a blog can be an almost therapeutic experience that everyone young or old can enjoy. Blogs have become a venue for thoughts and ideas to come out as an expression with a purpose of recognition and acknowledgement. People enjoy a blog as a venue for expression often for the social aspect of having people read what you have written and then comment with their own opinions. You can get a ton of information about coutney tuttle.

What do I personally get out of writing a blog? For one, I find it interesting to write down my unpublished thoughts and be read and heard. Its a sensual experience when you put words together in a way that seems almost poetic. The words tell me where they want to go and I become just the writer. It is the longing of the mind to say something and the hands to make it happen. All of my thoughts are a story that needs to told and so I write them and press publish.

There are so many reasons for people to like blogging but here are some of the major ones.

1. Self Expression
If you search over the internet there are as many blog posts out there as there are grains of sand on the beach. Many people don’t just run one blog, they have multiple personalities on multiple accounts. Most people are mind speakers; they excel best and express themselves more through conceiving ideas and thoughts in their minds and knitting it to publish in their blogs. While some focus on one specific genre to blog about, others cater to more interesting posts about their personal lives. Whatever it is, self articulation and representation of thoughts are well served on blogs. It is a way of saying, My opinion matters a great deal.

2. Customize all you want
Another way a blog can let you express yourself is through customization of its look. If your blog is about sports then you can find a theme that integrates that into the way the blog looks. It’s not hard to find one since there are millions available out there. Blogs reflect the owner or the author of the site and a mere glance of it will explain the personality of the writer.

3. Social Interaction
People like blogging because it links a bridge towards other bloggers site. Today, its more than showing your photos to the world, what captures a readers attention is the caption and the story behind those photos, stories behind those smiles, those landscapes, everything that represents visual images.

In a nutshell, I like blogging because I know I can be myself. No matter if people like or dislike what I’m saying it still needs to be said for my mental well being. Everyday my interest in blogging grows be it learning about SEO. How about you? Why do you like to blog?

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Max Banner Ads Demo

Max Banner Ads is a flexible platform on which you can manage your blog monetization strategy that I recommended to Crowd Mountain members recently and thought I’d share with you as well.

Some key features that make this Wordpress plugin a must have:

  • Ability to flexibly insert ads all over your blog without editing your theme’s code
  • Split test ads (find which performs best and later only display that one)
  • Rotate ad placement within your blog posts to prevent “ad blindness”
  • Works with opt-in forms, banner ads, text ads, widgets – whatever you can imagine

In the video below, which was originally published inside Crowd Mountain, I go over some of the main ways one can use Max Banner Ads with their blogs and how it can optimize your sites’ monetization:

There is a discount available for my readers, to access that discount click here.

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  2. Live Q&A Gone In 24 Hours + Launch Deconstruction
  3. Transcriptionist needed for Crowd Mountain

What Is a Blogging Tory?

The term Blogging Tory refers to any one of the many
authors affiliated with the conservative Canadian
community known as The Blogging Tories. Today,
there are over a hundred and fifty text-based blogs
associated with the group, and there are new Blogging
Tories every day. The Tories stand as an inspiring
example of a successful online community where the
ever-increasing numbers of affiliated members enjoy a
fertile environment for discussion and debate about the
ideas that shape the face of Canada.

The majority of Tory bloggers do make political events
and topics the focus of their blogs, but not all of the
content that a Blogging Tory creates and publishes is
overtly related to the movements of the Canadian
parliament or the prime minister. Although the
community members were brought together by a shared
conservative viewpoint, the fact that not all of the
postings on all of the member’s blogs focus on political
topics is one of the most exciting things about the
Blogging Tories. On any given day, the main website’s
blogroll may feature postings about Olympic medalists,
a James Bond film festival in Quebec, or a comical
personal experience with a telemarketer. The idea that
having a political affiliation in common makes it
possible to have a fruitful discussion about other kinds
of topics has interesting implications for how online
communities are established and how they grow.