Dan Ariely’s excellent book ‘Predictably Irrational’ should be added to your ‘must have’ list. The book contains countless practical examples of how we make odd decisions consistently. From a logical point of view many things that we do don’t make any sense, but we’re consistent about them, hence predictably irrational.
This week’s question comes from Nick Carroll of Dolphin Printing and Publishing in Orlando, Florida. Nick asks about how to give a ‘dull’ website an overhaul without spending a lot of money. The Nifty Click web resource also relates to the same topic and it’s one of my top 5 favorites, so I hope you get excited about it too!
The BIG marketing lesson comes from Five Guys Burgers and Fries, an up and coming fast food chain that’s opening stores across America. In their marketing they do one simple thing extremely well. ANY business could do the same thing and profit, but most don’t. Discover the secret in this episode, and then implement it in your business!
Episode #36 -I’m trying a new player this week from Blip.tv – unfortunately Viddler, the hosting service I had been using, was displaying intrusive ads in the videos which I know you hated as much as I did. It wouldn’t have been so bad if the ads were even relevant to the topics in the videos, but they weren’t.
The eagle eyed among you will notice there’s a new DVD available on the right hand side of the page – Nifty Clicks Live! It’s a presentation I did at a seminar earlier this year, where I revealed some of my favorite Nifty Clicks. You can get the DVD for FREE, just pay the shipping and handling.
I couldn’t help having a rant about Christmas music. Why oh why do all stores feel that they have to play the same songs from September to December? It drives me insane having to listen to 23 versions of Jingle Bells…
By the way, did you hear about this? America’s largest law firms got together to come up with pre-approved Christmas card wording for Winter 2009. The new standardized wording is designed to avoid offending anyone.
Here’s how it’ll look:
“Please accept with no obligation, implied or implicit my best wishes for an environmentally conscious, socially responsible, low stress, non-addictive, gender neutral, celebration of the winter solstice holiday, practiced within the most enjoyable traditions of the religious persuasion of your choice, or secular practices of your choice, with respect for the religious/secular traditions of all, and a fiscally successful, personally fulfilling and medically uncomplicated recognition of the onset accepted calendar year 2010, but without due respect for the calendars of choice of others, and without regard to the race, creed, color, age, physical ability, religious faith, or sexual orientation of the wishee.”
And then there’s the small print at the bottom of the card:
“By accepting this greeting, you are accepting these terms:
This greeting is subject to clarification or withdrawal. It is freely transferable with no alteration to the original greeting. It implies no promise by the wisher to actually implement any of the wishes for him/herself or others and is void where prohibited by law and is revocable at the sole discretion of the wisher. This wish is warranted to perform as expected within the usual application of good tidings for a period of one year, or until the issuance of a subsequent holiday greeting, whichever comes first and warranty is limited to replacement of this wish or the issuance of a new wish at the sole discretion of the wisher.”
There’s another video question this week (keep ‘em coming) about podcasting. I know that podcasts are an excellent way to position yourself as an expert, but I’m not an expert in that field, so I’ve deferred to the expertise of Jason Van Orden, who is an expert. He has a free online training course (link is in the link list below). If YOU have some helpful tips that relate to this week’s question, submit your comments on the blog (click ‘add yours’ above the video).
The BIG marketing lesson comes from Du, who you’ve probably never heard of, right? They’re one of the leading mobile phone companies in the United Arab Emirates. I think you’ll find this lesson interesting because it shows how important it is to have something physical to give to the customer even if you’re a service business.
Author:
comments@internetbusinessmastery.com (Sterling and Jay | Internet Marketing Strategists)
Dec
18
In this episode of Internet Business Mastery, we discuss How to Start a Membership Site that Generates Six Figures. Plus, we talk about The Latest Trend in WordPress themes.
CLICK HERE to get immediate access to Internet Business Mastery Academy, where you will get full access to ALL of our courses, tools, and resources for creating your own internet business and escaping the 9-to-5.
Each month we add at least one new internet business course, a Grill the Guru interview, and new video tutorials in the Million Dollar Rolodex.
In this podcast, Latino Print Network’s Kirk Whisler interviews Felix Gutierrez and Juan Gonzalez at the 2009 Unity Conference about their project on the 200 Years of Hispanic Print in the USA.
Episode #35 - I just got back from a speaking gig in Dubai. Wow, what an interesting place. I’ll tell you about the famous crane operator in the episode. He’s a God among other crane operators because of the job he does (it’ll all become clear when you watch the episode).
In other news, I just launched the new training program that SOOOOO many people have been asking me to create. It’s called ‘The Ultimate Guide to Creating and Profiting from Your Own WebTV Show’. If that’s of interest to you, visit www.StartYourOwnTVShow.com
The viewer question this week is from Mike Kothokota who works as an independent consultant in the financial planning industry. He asks about how to compete with the big corporate companies, especially in view of the fact that many of them are struggling to make a profit right now.
Anything that increase conversion on a website should be looked at seriously. That’s why I recommend SitePal to you as this week’s Nifty Click. I’ll explain what it does in the episode. Please try it out on your own website because it’s proven to increase conversion (conversion is all about persuading people to go from being a passive visitor to buying something or taking some action such as giving you their name and email address).
The BIG marketing lesson relates to one of my pet peeves. Yes, I know. I have lots of pet peeves don’t I? But I think you might relate to this one. Fortunately for us all, Panasonic are one of the few companies that have acknowledged our pain and frustration, and are doing something about it.
This is an area on your website where you can add text. This will serve as an informative location on your website, where you can talk about your site.
In this episode of 
In this podcast, Latino Print Network’s Kirk Whisler interviews Felix Gutierrez and Juan Gonzalez at the 2009 Unity Conference about their project on the 200 Years of Hispanic Print in the USA.
